The transformation of this historic L'Oréal headquarters address on rue Royale in Paris was entrusted to the Moatti-Rivière architectural firm. This location is a veritable incubator of creativity, highly digitized, hybrid and agile, offering cutting-edge expertise and a unique experience. Our initial assignment was to design the signage for the 21 different spaces spread over the building's 7 levels.

To fit in perfectly with the building's architectural approach, which combines heritage and ultra-modernity, we developed a support principle inspired by Venetian mirrors. The choice of embossed metal activates a dynamic play of reflections thanks to the movement reflected in the material.