In 2015, Agence Duthilleul entrusted us with the redesign of its visual identity. To do so, we're inspired by the very particular approach of this architect and urban planner, who doesn't carry out an "architectural gesture" but responds to situations based on analysis of the terrain, light, user needs and by giving full importance to materials, fluidity and mobility. She prefers watercolors to 3D renderings, which are a way of projecting without finite certainty, and because vagueness allows us to change and improve reality.

We therefore question the importance of scale: moving from the basic element of construction to the overall view of the territory. We develop a framework, based on the details of materials: wood, metal and cement on the one hand, and a wild, urban and agricultural landscape on the other. We can then design a software "toolbox" that will enable the agency to frame its logo, lettering etc...